The present General Terms and Conditions (hereafter referred to as: GTC) outline the rights and obligations of the Publisher, the Advertisers and the Commercial Board responsible for sales as regards the legal relations concerning the advertising surfaces of the Publishers Sanoma Budapest Kiadói Rt., the Hearst Sanoma Budapest Kft. and the Sanoma Exit Kommunikációs Kft. as sold by the Commercial Board of Sanoma Budapest Kiadói Rt.

I. General provisions

1. Concerning the application of the present GTC:

a) The Publisher: the Publisher has the required means for publishing the advertisement (advertising surface), uses it to make the advertisement known (for example, the Publisher of a newspaper) and sells the advertising surface through the Commercial Board;

b) The Commercial Board: the Commercial Board is an organisational unit of Sanoma Budapest Kiadói Rt., which directly sells the advertising surfaces of Sanoma Budapest Kiadói Rt. and sells the advertising surfaces of Hearst Sanoma Budapest Kft. and the Sanoma Exit Kommunikációs Kft. on a commission basis;

c) The Advertiser: the Advertiser is the body in whose interest the advertisement is published or which, in its own interest, orders the publication of the advertisement from the Commercial Board (this also includes advertising services and agencies working on the basis of a commission from the Advertiser);

d) The Advertisement: advertisements are the surfaces or other special appearance methods (folded in, stuck in, wrapped, etc., known collectively as: inserts) that are published in order to inform the public in return for an offset value or service (hereafter referred to collectively as: advertising surfaces), which are intended to promote the sales of a named or indicated product, service, real estate, right and obligation (known collectively as: goods) or their use in another manner in return for the offset value or to achieve another effect desired by the Advertiser, as well as to facilitate the wider acknowledgement of the Advertiser's name, designation or activity and the wider recognition of the goods or the brand of the goods;

e) Commercial secret: commercial secrets are information, data and documents which are made known to the Advertiser by the Commercial Board or the Publisher, especially concerning its operation, management, discounts applied, its activities and clients; commercial secrets also include the list of clients and all information concerning clients as well as information relating to the activity and management of the Advertiser which may become known to the Commercial Board or the Publisher in relation to the present contract.

2. Advertisements, which appear in the advertising surfaces of the Publisher's publications and in other media (hereafter referred to collectively as: the publications) are published on the basis of case-by-case contracts between the Commercial Board and the Advertiser. The current GTC are intended to provide guidelines for all contracts, apart from in the case where the agreement between the parties differs in content.

II. Signing of contract, content of the order

1. The Commercial Board accepts advertisement orders given in writing (mail, fax, e-mail) - either on the order sheet of the Board, or orders prepared and properly signed by the Advertiser.

In the order the Advertiser shall name its venture, seat or permanent domestic site in accordance with the Company Register data, and indicate his tax number and bank account number, the name and contact data of the contact person, the advertisement theme, the product or service to be advertised, the selected publication, the piece number of the appearances, the preliminarily agreed appearance dates and the size of the advertisements. If the Advertiser fails to make available the above data, the Commercial Board is entitled to refuse the order or terminate the individual advertising contract with immediate effect. In the order the Advertiser shall make a declaration concerning the method of payment.

Agencies shall also indicate the name of client, its address, tax number, the advertisement theme, the product or service to be advertised, the selected publication, the piece number of the appearances, the appearance dates and the size of the advertisements as agreed in advance. If the product or service to be advertised is subject to a declaration or licence, the Advertiser shall also attach such declaration or licence certificate.

Simultaneously with ordering the inserts the Advertiser shall make available to the Commercial Board at least 10 samples for pamphlets, and minimum 40 samples for catalogs and product samples. By handing over the samples it is undertaken that all parameters of the total product volume to be published are identical with those of the sample handed over. The Advertiser learns that he shall be responsible for all damages arising from the difference between the quality of the samples handed over in advance and of the products delivered for the inserts.

2. If the Advertiser orders advertisements directly from the Commercial Board, the Advertiser shall attach quality control certificates or conformity attestation documents to the order, when the given product is ordered for the first time. If the product to be advertised does not fall under preliminary quality control or conformity attestation liability, the Advertiser shall attach a relevant official statement to the order, when the given product is ordered for the first time.

3. An individual advertising contract shall become valid, if - provided that all necessary data are available in writing (received by courier, mail, fax or email) - the Commercial Board confirms the Advertiser's order within 5 working days. Eventual calls to make amendments do not qualify for confirmation. The Commercial Board shall confirm inserts following the submission of 10 or 40 samples, respectively. The advertisement can be placed only after signing the contract. The individual advertising contracts shall become effective on the day of confirmation on terms and conditions as specified in the confirmation.

4. The Advertiser acknowledges that the Publisher may alter the number of copies printed depending on the season in question and expected demand even if the order was previously confirmed. The Publisher acknowledges that an alteration of +/- 10% may occur between the number of copies offered and actually printed. If the number of copies actually printed is less than the confirmed number by more than 10% the Advertiser shall not have the right to make any claims for indemnification or compensation, and if the number of copies actually printed is more than the confirmed number by more than 10% the Advertiser shall not have to pay any surcharge. The Publisher sends a modified confirmation prior to the material submission deadline, if there is an alteration of more than +/-10% compared to the number of printed copies indicated in the confirmation.

The Advertiser acknowledges not to be entitled to indemnification or refund of fees, if part of the sample quantity ordered for insertion and delivered is not used or placed in some of the copies. If there is an increase in printed numbers compared to the number of copies in the confirmation and the Advertiser does not possess the required number of samples, the Advertiser may decide on which distribution regions it wishes to have the samples published in. If there is a decrease in printed numbers compared to the number of copies in the confirmation and the Advertiser has already delivered the samples, the Advertiser may choose to have the samples published in the Publisher's other publications at the price specified in the confirmation or have the unused quantities returned. In such an event the Publisher is responsible for having the unused samples returned.

5. The Advertiser has to attach the ready advertisement material to the order - if this is not possible at that time, then by the deadline indicated in the confirmation, but by the submission deadline specified in point II./6 at the latest - except if the advertiser orders the material from the Commercial Board (see point II/8.). In the case of colour advertisements, it is necessary to attach the analogue proof for the film broken down by colour and in the case of advertisements sent in electronic format ( CD, e-mail, ZIP100 disk) the printed version of the advertisement (i.e. colour print or proof), because without these the Publisher cannot undertake responsibility for aesthetic, text and/or colour faults that may occur and in this case the Advertiser would not be able to claim a price reduction from the Publisher on the basis of faulty fulfilment of the order. The Advertiser is required to deliver the products necessary for the preparation of the inserts to the location and by the deadline indicated in the confirmation. If, despite of delayed delivery of the material the Advertiser submits the material late but the advertisement is placed in the given publication through the intervention of the Commercial Board, the Commercial Board is entitled to charge a delay penalty, which is equal in value to 25 per cent of the rate for the advertisement concerned.

6. If the Advertiser demands change in the content of the advertising material or in the way of placement after handover of the material, upon giving notice of this demand, the Advertiser shall also provide for a new material that is ready for press. He shall give notice of the demand for change and hand over the new material until delivery deadline. If, following giving notice of demand for change, the Advertiser fails to send the new material until delivery deadline, the Commercial Board is entitled to a penalty for delayed delivery as specified in article II/4., irrespective of whether the advertisement appears in original or changed form, respectively not at all. If the Commercial Board or the Publisher think that no change can be effected due to the delay, the Publisher shall place the original advertisement (including also the insert) or, at the explicit written request of the Advertiser shall refrain from publishing, but the Advertiser shall pay the full price of the advertisement in this case as well.

7. At the request of the Advertiser, the Commercial Board can provide a free professional opinion about the quantity of the text, the wording of the text and the graphic placement of the advertisement. This assumption of liability will not cover the performance of activities specified in article II/8. The Commercial Board excludes every liability in connection with the provision of a free opinion, and reserves the right to limit the scope of the provision of an opinion according to its own discretion.

8. The Advertiser acknowledges that the amounts specified in the price list relate only to the price of the advertising surface, so if the Advertiser charges the Commercial Board with the production of the advertisement, or with its eventual revision or correction, the Commercial Board undertakes this for an individual separate fee.

9. The Advertiser declares that the content of the data supplied and the content of the material handed over reflect the truth, and do not harm the rights of natural and legal third persons (among others copyrights, rights related to work under legal protection of industrial property, rights related to marks, rights related to persons), and do not breach general and special business advertising prohibitions and advertising limitations provided for by Act No. LVIII of 1997 on business advertising activity. The Advertiser acknowledges that he shall bear exclusive liability for the authenticity of the data communicated, the adequacy of information communicated in the advertisement, and for the violation of the above listed rights of third persons via the advertisement.

10. The Advertiser takes into account the fact that it is not possible to publish advertisements which run contrary to legal regulations or which breach the norms set out in the Hungarian Advertising Ethics Code. In the case of advertisements of this type, as well as in the case of advertisements which, in the sole judgement of the Commercial Board (a) are incompatible with the image or style of the publications in which the advertising surface appears, (b) violate the Publisher's advertising market and/or business interests directly or indirectly (e.g. publications containing advertisement surfaces sold to a third party relying on the readers of the Publisher's magazines), (c) for advertisements which the Publisher cannot fulfil due to technical or space reasons, and (d) advertisements failing to comprise prior supply of the sample quantity specified in point II/3, the Publisher is not obliged to accept such advertisements, while in the case of contracts already concluded the Publisher may terminate these with immediate effect if they violate the provisions of statutory regulations, even though they were previously confirmed. Moreover, the Publisher may reject publication of the inserts in spite of the confirmation, if the samples handed over to the Commercial Board according to point II/3 fail to comply with the total quantity to be inserted in weight, size or other parameter. On the basis of the present point, the denial of fulfilment does not impose any obligation to provide compensation on the part of the Commercial Board.

If the Advertiser disputes the view of the Commercial Board that the text of the advertisement is contrary to the stipulations of the Hungarian Advertising Ethics Code, Law No. XCVI. of 2001 concerning business advertising and business notices and the Hungarian-language presentation of particular announcements of public interest or other legal regulations, and the Advertiser insists on having the advertisement published, the Commercial Board may request an opinion by the Self-regulatory Advertising Body or it can assent to the publication of the advertisement in the case that the responsibility for the breach of the legal regulations is transferred to the Advertiser, if security is provided to the sum of the amount of possible fines or compensation. If the disputed part of the text of the advertisement is the name, designation or brand of the company (including the trademark and geographical designation), the Commercial Board may request the presentation of the relevant documents (for example, trademark document) at any time.

If termination with immediate effect takes place because of breach of article No. 9., violation of laws or of the provisions of the Hungarian Ethics Code by the advertisement, and the circumstance giving rise to termination with immediate effect arises after the signing of an individual advertising contract, the Advertiser is obliged to pay to the Commercial Board a penalty at the rate of the total price of the advertisement.

11. The Advertiser acknowledges that in its advertisements (including also materials to be placed as inserts) it cannot use the logo, type font and make-up of the magazines represented by the Publisher or the Commercial Board, and the advertisement cannot make believe that it is a material prepared by the editorial office of the given magazine. In this context sponsoring represents an exception.

12. The Advertiser shall prepare the text of the advertisement according to the orthography rules published by the Hungarian Academy of Sciences and according to the provisions of the Act on economic advertisements, business notices, and the Hungarian-language presentation of particular announcements of public interest. (Exceptions are puns, but the pun nature must be explicit). The Commercial Board can effect corrections according to Hungarian orthography rules also without harmonisation with the Advertiser. If the Commercial Board thinks that the text of the advertisement also requires substantial changes - because of interpretation problems or for other reasons, these changes shall be effected after harmonisation with the Advertiser.

13. The Commercial Board is obliged to send counter-proofs only at the explicit written request of the Advertiser. If an Advertiser returns the counter-proof until delivery deadline, the Commercial Directorate takes into consideration the requested changes. If no request for change to be effected within the deadline is received, respectively if the Advertiser requests no counter-proof, the Commercial Board regards the advertisement accepted.

14. If the advertisement delivered in due time fails to appear for reasons beyond the Advertiser's control, the Advertiser is entitled to place the advertisement in another number as harmonised with the Commercial Board, or choose to terminate the contract in writing.

15. The Commercial Board accepts special requests concerning the placement of advertisements in publications depending on the structure of the given publication and on the number of requests. The Commercial Board harmonises such request with the Publisher prior to signing the contract, and confirm this towards the Advertiser. The Commercial Board accepts special placement requests for a surcharge. If despite of harmonisation the advertisement fails to appear at the requested special place, no damage claim can be enforced against the Commercial Board, but the surcharge charged for the special place as specified in the agreement is not enforced by the Commercial Board. The special placement possibilities are contained in the Media Offer specified in article III./1.

The Advertiser learns that if special placement is not requested, the placement of the advertisement shall be determined by the Publisher. The Advertiser also acknowledges that no claim can be made concerning the visual and textual environment of an advertisement. The Publisher undertakes, however, not to publish advertisements of obviously competitive Advertisers on the same press sheet. The Publisher acknowledges that the inserts may be located at different places even per numbers or neighbouring rival ads, if the advertisement is not ordered for a specific place, and thus no claims can be made against the Commercial Board for a reduction of fees.

16. The Commercial Board returns manuscripts, respectively materials ready for the press taken over from the Advertiser only at the explicit written request of the Advertiser. The Commercial Board preserves such materials for a period of 2 (two) months from the publication of the advertisement. Thereafter, unless otherwise agreed upon in writing, the Commercial Board destroys the materials.

17. On the basis of the law relating to business advertising and the Hungarian Advertising Ethics Code, PR articles can be published if the nature of the advertisement is made absolutely clear. In order to make the nature of the advertisement absolutely clear, the Commercial Board may mark the PR article with the notice 'HIRDETÉS' (ADVERTISEMENT). The PR article must not conceil its true nature. The information given in the PR article should be accurate, balanced, true, impartial and sufficiently complete for the consumer to be able to form his own opinion about the goods advertised. The information should not be misleading by means of distorting, overemphasising or withholding facts.

18. In the case of sponsoring, the name of the sponsor, respectively the notice requested by the sponsor shall be published in accordance with the guiding sponsoring principles of the given publication, so that all readers of the publication obtain information about the fact of sponsoring.

III. Advertising rates

1. The Publisher applies to all its publications an independent advertising price list (Media Offer) including the advertising rates, the technical data, the size of the advertising surfaces and their rates, and the general discount scheme.

2. The Advertiser can book an advertising volume that is eligible for discounts in the subject year according to the Media Offer. The Commercial Board can stipulate the booking of a certain advertising volume that is eligible for discounts to the production of financial security. In this case the customer can pay a reduced rate already for the first advertisement. If the Advertiser partly cancels the volume booked for the subject year, the discount system changes depending on the volume of the actually ordered advertisements, or the discount may be lost. In this case, the Advertiser shall accordingly complement also the discounted advertising rate paid earlier. The same procedure shall apply, if upon year-end aggregation the Commercial Board shows that the Advertiser failed to actually publish the advertising volume undertaken upon taking advantage of the discount.

3. The Publisher reserves the right to change its rates during the course of the year also including the preferential annual booking rates. If the advertising rates change, the Commercial Board informs the Advertiser about the new rates in writing at least 30 days prior to the coming into force of the change. The Commercial Board applies the previous fees to individual advertising contracts signed prior to the publication of the changes irrespective of the date of publication.

4. The Commercial Board makes the previous advertising rates available, if the Advertiser books an advertising surface for the coming financial year until a deadline specified by the Commercial Board and in a form fully complying with the specifications in article II./1. If the Advertiser fails to make use of the advertising surface during the course of the financial year booked in this way, and the difference exceeds 10% of preliminarily booked advertising surface, the Advertiser loses the discount, and the Commercial Board can apply the advertising rates of the current financial year.

5. If the ordered advertisement failed to appear because of failure to observe the delivery deadline, or because of delayed delivery of a product to be placed in an insert, the Advertiser shall pay the total fee of the individual advertising contract.

IV. Cancellation

The Advertiser is entitled to cancel advertisements already ordered until a deadline as specified in the confirmation of the Commercial Board without further legal consequences, in writing (cancellation deadline), or submit an order pertinent to the placement of the advertisement at a later point of time. The Advertiser is not entitled to pass over a cancelled advertising space to another Advertiser. Following expiry of the cancellation deadline, it is not possible to submit a placement date modification request. In such cases, the Publisher publishes the advertisement at a point of time as per order, or abstain from publication at the explicit written request of the Advertiser, but the Advertiser shall pay the full advertising rate also in this case.

V. Payment terms

1. Unless otherwise agreed, the Commercial Board makes out the bill towards the Advertiser at latest following publication, and the bill is payable within 8 (eight) calendar days. The Commercial Board attaches a tear sheet to the bill. In case of inserts the Publisher will attach a tear sheet containing the insert as well, only if the order is made for all copies published.

2. In the case of late payment, the Advertiser pays default interest at a rate as specified in subsection (1) of Section 301 of the Civil Code. If the Advertiser fails to fulfil his payment liabilities in spite of a request by the Commercial Board, the Commercial Board is entitled to terminate the contract with immediate effect and charge default interest, or suspend the performance of the eventual orders, to refuse acceptance of new orders until the settlement of the debt, or to stipulate advance payment.

3. The Commercial Board is entitled to require advance payment from new Advertisers (i.e. Advertisers, who have not yet placed any advertisement in any publication represented by the Commercial Board within 12 months prior to order date), and in the case of Advertisers, who (directly or via the advertising service company or advertising agency proceeding on their behalf) had a payment default towards the Commercial Board within 12 months prior to order date. The advance payment shall be effected until the payment deadline indicated on the bill issued by the Commercial Board. In case of failure to effect advance payment, the Commercial Board is not obliged to accept the given order, respectively it can terminate signed individual advertising contracts with immediate effect. The Commercial Board is not obliged to provide for the publication of an advertisement until receipt of the advertising fee.

4. If Advertiser has debts outstanding towards the Commercial Board, or towards any intermediary or agency having a contract with the Commercial Board, the Commercial Board is entitled to refuse acceptance of new orders until payment of the debt, respectively to suspend the take-over of further advertisements from Advertiser in the case of ongoing orders, or terminate already signed individual advertising contracts with immediate effect, or to stipulate advance payment. If Advertiser's debts do not prevail directly towards the Commercial Board, the Advertiser can be released from the legal consequences of the debt as specified in articles V./3. and V./4., if he can prove by producing relevant documents towards the Commercial Board that he has mature financial counterclaims towards the given intermediary respectively agency achieving or exceeding the amount of the outstanding debt. In the case of advance payment the Commercial Board is entitled to withdraw the discounts, and to make out the bills at standard rates according to the Media Offer.

The Commercial Board is entitled to enforce refusal, suspension, or termination following an unsuccessful preliminary written notice.

VI. Liability rules

1. Advertiser is liable for all faults and damages, which arise from the poor quality or from the deficiencies of the original materials (charts, graphs, logos). During the course of pressroom visualization, minor colour and tone discrepancies can appear even when suitable originals are used, which, however, do not qualify as faulty performance. In the case of colour advertisements, it is necessary to attach the analogue proof for the film broken down by colour and in the case of advertisements sent in electronic format ( CD, e-mail, ZIP100 disk) the printed out version of the advertisement (i.e. colour print or proof), because without these the Publisher cannot undertake responsibility for aesthetic, text and/or colour faults that may occur and in this case the Advertiser would not be able to claim a price reduction from the Publisher on the basis of faulty fulfilment of the order.

2. The Commercial Board is only liable for faults arising from changes following delivery of an advertisement, if it failed to communicate to the Advertiser in writing that the requested change cannot be effected. The Commercial Board and the Publisher exclude liability for changes submitted following delivery deadline and eventually carried out. Additional costs caused by the changes shall be borne by the Advertiser in every case. If the Advertiser has signed an ongoing contract for the publication of several advertisements, and it fails to deliver new material until expiry of the delivery deadline of the next issue, the Publisher automatically repeats the last published advertisement.

3. Taking into account the provisions of Act No. LVIII of 1997 on economic business activity and the provisions of amending Act No. I. of 2001, the Advertiser, the Publisher and the Commercial Board bear joint and several liability for the breach of rules, which pertain to the obtainment of quality attestation data, to the communication of the advertisement character, respectively of environmental protection qualification, and to general and specific advertising prohibitions.

The Advertiser hereby irrevocably assumes from the Commercial Board, the Publisher, and the publisher of the advertisement all fines, compensations for damages and costs, which according to the Act on business advertising activities arise from its existence, and are enforced by the competent authorities or by third parties on the Commercial Board or the Publisher for violation of the referred Act and this present contract by Advertiser.

On the basis of this assumption of liability and debt the Advertiser shall directly accept liability towards the authority, respectively the beneficiary instead of the Commercial Board and the Publisher, and pay upon maturity to the authority, or the beneficiary the fine mentioned above, or pay upon maturity to the beneficiary the fine, compensation for damages and the costs mentioned above, or if the same has been repayed to the Advertiser by the Commercial Board, the Publisher, the Advertiser shall have repayment liability towards the Commercial Board, the Publisher.

The Advertiser bears exclusive liability for the authenticity of data supplied and the authenticity of the quality attestation, and in the case of prohibition of advertising that is incomparable, hidden and consciously imperceptible.

4. The Publisher shall publish the advertisements by the clear indication of the nature of the advertisement, separated from the environment.

5. If there were no faults in the ready material submitted by the Advertiser on film or data media at the time it was handed over to the Commercial Board or the faults could only have been recognised with an unreasonably excessive effort and because of this the advertisement appeared in an incorrect form, further if the Advertiser has approved the test print according to article II/11., the Commercial Board shall not be liable for the faulty performance. The Commercial Board shall not be liable for faults in serial advertisements either, if the Advertiser failed to put forward claims within 14 days following the original publication.

In the case of any other substantial performance faults attributeable to the Publisher or the press (respectively to the producer of any other media) the Advertiser can request from the Commercial Board repeated flawless publication of the advertisement, while in the case of minor faults the Advertiser can claim discounts that are proportionate to the fault.

6. The Commercial Board rejects every liability for folded, tied in or glued in products appearing in the Publisher's publications, which were not edited and prepared by itself. However, it is entitled to refuse the publishing of such materials in every case that can lead to the refusal of the advertisement.

7. The Advertiser acknowledges and explicitly accepts that claims can be enforced towards the Commercial Board and the Publisher only up to the extent of the advertising fee. The compensation liability of the Publisher is exclusively limited to actual direct damage, and the Publisher explicitly excludes liability for any indirect or consequential damage or damage caused by incitement, including among other the loss of profit, the costs and non-material damages also. The Advertiser learns that the advertising rates specified in the Media Offer were set at the given rates with regard to the limitation of liability defined in this current article and in the other articles of GCC.

8. The Advertiser shall report any complaint to the Commercial Board within 14 (fourteen) calendar days following the placement of the advertisement, in writing.

9. Advertising activity is governed by the provisions of Act No. LVIII of 1997 on business advertising activity and Act No. I. of 2001 on its amendment.

10. In settling eventual legal disputes - if such disputes are not provided for by the individual advertising contracts respectively by the current GCC - the Hungarian legal rules in force and the Hungarian Advertising Ethics Code shall be applied. If parties cannot settle the dispute by harmonisation, so they submit themselves to the exclusive competence of the competent Buda Central District Court, respectively of the Metropolitan Court.

VII. Communication and effect of the GTC

The current GTC shall remain in force from 1 January 2004 until withdrawal, respectively until the coming into force of amendments. Concerning eventual amendments the Commercial Board shall send notice to the Advertiser 1 (one) month prior to their coming into force. The Commercial Board shall inform the Advertiser about the current GTC by attaching the current GTC to the advertising frame contracts, respectively in the case of Advertisers not holding a valid frame contract, the Commercial Board shall send the current GTC to the Advertiser upon confirmation of the first order. The currently effective and full text of GTC shall be published at the Internet address of the Commercial Board (at www.sanoma.hu) under the menu item Media Offers.

Dated: Budapest, 1 December 2004.